The BTU Sizing Formula
BTU ≈ Room Area (sq ft) × 20 × Ceiling Height Factor × Sun Exposure Factor
This uses the widely cited baseline of roughly 20 BTU per square foot for standard 8-foot ceilings in an averagely sunny room, adjusted for higher ceilings (more air volume to condition) and unusual sun exposure.
Why This Is a General Estimate
Precise HVAC sizing (called a "Manual J" calculation by professionals) accounts for insulation quality, window count and orientation, local climate, and number of occupants — factors this simplified calculator doesn't capture. For a whole-home system or a critical installation, a professional load calculation is recommended.
Why Oversizing Is a Problem
Contrary to intuition, an oversized air conditioner isn't better — it cools the room too quickly without adequately removing humidity, leading to a clammy feeling and inefficient on/off cycling that increases wear and energy costs.