Markup Calculator — Calculate Selling Price from Cost

Calculation Type

Cost ($)Enter a valid cost greater than 0.

Markup Percentage (%)Enter a valid number.

Selling Price

—

How to Use This Tool

Choose whether you want to find your selling price from a known markup, or find your markup from a known price.
Enter your cost and the second value.
Click Calculate.

Markup Formulas

Selling Price = Cost × (1 + Markup %)

Markup % = (Price − Cost) ÷ Cost × 100

Markup Is Based on Cost, Not Price

Unlike profit margin (which is based on the selling price), markup is calculated as a percentage of your cost. This distinction matters: a 100% markup on a $50 cost item results in a $100 selling price — a 50% profit margin, not 100%.

Converting Between Markup and Margin

If you know your markup percentage, you can convert to margin using: Margin = Markup ÷ (100 + Markup) × 100. Understanding both metrics helps avoid pricing mistakes from confusing the two.

Frequently Asked Questions

Is a 50% markup the same as a 50% profit margin?

No — a 50% markup on a $100 cost gives a $150 price, which is only a 33.3% profit margin (profit ÷ price), not 50%. Markup and margin measure profit relative to different bases (cost vs. price).

What markup percentage should I use for my product?

This varies by industry, competition, and your cost structure — retail commonly uses markups from 20% to over 100% depending on the product category.

This calculator is provided for general informational and estimation purposes only. Results should not be treated as professional financial, tax, legal, medical, or engineering advice. Always verify critical calculations with a qualified professional or official source before making decisions.